Starbucks has saved one of its most expansive locations for Tokyo, with a four-level Reserve Roastery opening at Nakameguro on February 28.
Coffee roasting has been taken to the next level in Tokyo, with the opening of the Starbucks Reserve Roastery.
Inspired by the cherry blossom trees that line the Meguro River, the four-storey building features the world's largest Starbucks coffee cask, as well as more than more than 100 different coffee and tea beverages.
The roastery also includes Starbucks' first AMU inspiration lounge - an entire floor dedicated to bringing the community together that will become the company's first Japanese Specialty Coffee Association certified training location.
Starbucks Chief Executive Kevin Johnson said the new location was a testament to Japan's 23-year contribution to the company.
“As the first international market outside of North America, Starbucks Japan has contributed 23 years of innovation for the company globally,” he said.
The Starbucks Reserve Roastery in Tokyo. Source: Starbucks.
“The opening of the Tokyo Roastery will further amplify what Starbucks Japan has done across all stores in the market for more than two decades."
The "immersive premium coffee experience" begins at the Main Bar on the first floor, where customers are introduced to the art of roasting, brewing and hand-crafting beverages.
There is also an Italian bakery featuring a range of freshly baked breads, cornetti, focaccias, pizzas, and salads.
From there, guests can make their way up to the world's largest Teavana Bar on the second floor, or Starbucks Japan’s first cocktail bar, Arriviamo, on the terraced third floor.
Starbucks Japan Chief Executive Takafumi Minaguchi said the roastery will serve as a catalyst for a new wave of growth centred on the customer experience.
“The roastery will amplify and inspire coffee passion across all Starbucks stores," he said.
"Customers are invited to experience the first Starbucks coffee roasted exclusively in Tokyo, for Japan, and available in a variety of coffee beverage styles."
Source: Starbucks
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